ventas y marketing consumo

A model of susceptibility to global consumer culture

2015

Descarga

Since finding simililarities between cultures is an important aspect to defining global goods, this article proposes a model to characterize and verify the impact of traits that are latent to global consumers’ susceptibility to global consumer culture (SGCC) in acquiring global brands.

Artículos Relacionados
Ventas y marketing hace 9 meses

Copyright 2019 - Centro de Investigación de la Universidad del Pacífico